True North: Managing Long-Term Roadmap Needs with Agility

Everyone wants to see the product roadmap. Sales wants to use it to drive bigger deals, engineering wants to know what is coming next to make technology decisions, and other teams want to feel like they are part of a long-term strategy that will take the organization to the next level. But the market is fickle, with an ever-changing set of priorities and needs. So how do you reconcile the need for a long-term product plan with the reality of a constantly changing market, especially when you use an agile approach like scrum?