Professional Agile Leadership - Evidence Based Management

In the Professional Agile Leadership™ – Evidence-Based Management (PAL-EBM) one day course, participants learn what EBM is and how to apply it through hands-on, activity-based learning. Through a series of exercises participants learn techniques that support a more agile mindset:

• Use empiricism to set and achieve strategic goals, managing the unknown and complexity through experimentation and by adapting goals along the way
• Create a cultural environment using clear goals, appropriate measures and trust to enable self-management and autonomy
• Shift the conversation away from measuring progress purely through team performance metrics, toward a focus on customer-centricity and improving customer outcomes
• Drive operational improvements by using four Key Value Areas (Unrealized Value, Current Value, Time-to-market, and the Ability to Innovate) as lenses for evidence-based decision-making
• Understand the essential aspects of goals and measures and how they influence behaviors and an organization’s culture and values
• Help organizations embrace empiricism as a leadership approach. Using experimentation to incrementally steer toward the organization’s goals
• An appreciation for how goals and trust act together to enable autonomy, transparency, and value delivery
• Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
• Understand how to use EBM and its KVAs to focus measurements on improving market value and operational capabilities

Who Should Attend

PAL-EBM is for professionals in leadership roles (including executives, managers, Scrum Masters, Product Owners, coaches, and consultants) who:

• Are responsible for the success of their product delivery programs or Agile transformations and are seeking a means to measure and demonstrate that success
• Are looking for a framework that identifies improvement areas that increase their business agility, including their time to pivot to meet new challenges and deliver customer value
• Want to help their organization embrace empiricism and experimentation to find solutions for complex problems (where more is unknown than known or the situation changes rapidly)
• Want to articulate goals and measures in a way that fosters self-management and empower their teams to understand the connection between their work and the value their organization is providing and customer is receiving
• Want to be more effective in how they measure success by using Agile measures rather than traditional measurement models (including the use of velocity)

Attendees should have read the Evidence-Based Management Guide, have an understanding of Agile practices and a desire to move away from traditional, (plan-driven,) ways of working and measurement models, however they do not need specific experience with Scrum. Our Professional Agile Leadership- Essentials course helps leaders understand how to best support their Agile teams and is ideal preparation for PAL-EBM, but is not a prerequisite. Our Professional Scrum Product Owner and Professional Scrum Product Owner – Advanced courses teach Product Owners how to deliver value and can be a great complement to the PAL-EBM course.

Course Objectives

• Understand the essential aspects of goals and measures and how they influence behaviors and an organization’s culture and values
• Help organizations embrace empiricism as a leadership approach. Using experimentation to incrementally steer toward the organization’s goals
• An appreciation for how goals and trust act together to enable autonomy, transparency, and value delivery
• Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
• Understand how to use EBM and its KVAs to focus measurements on improving market value and operational capabilities

Certification & Assessments

All participants completing this course will receive a password to attempt the Professional Agile Leadership – Evidence Based Management (PAL-EBM) assessment. The industry-recognized PAL-EBM certification requires a minimum passing score of 85%. PAL-EBM class participants who attempt the PAL-EBM assessment within 14 days of receiving their free password and do not score at least 85% will be granted a 2nd attempt at no additional cost.

Frequently Asked Questions

What is included in the price?
The price includes course materials, the PAL-EBM assessment and lifetime certification from Scrum.org.

How do I achieve the Professional Agile Leadership – Evidence Based Management (PAL-EBM) certification?
The PAL-EBM certification is achieved by taking and passing an online assessment in your own time following the course. It can be taken from any internet-connected computer.

What is required to achieve the Professional Agile Leadership – Evidence Based Management (PAL-EBM) certification?
The PAL-EBM assessment is comprised of multiple-choice questions that must be completed in 60 minutes. The pass mark is 85%. The course fee provides up to 2 attempts at the PAL-EBM assessment.

Why learn with TheScrumMaster.co.uk?
We have helped 10,000+ people learn Scrum and we can help you!
We have 500+ LinkedIn recommendations and are 5 star rated on Trustpilot & Google!
We provide exclusive learning resources and practice assessments to get you certified fast!
Join our community and keep learning after your course. Free online coaching and consultations.
You will receive regular chances to attend another course at no cost.
You can join our Affiliate program and earn free course places. 

What are the course hours?
The course hours are shown further down this page.

Can I attend from my country?
Yes. Everyone is welcome at all of our courses. You can attend from anywhere!

Can I attend on a different date?
Yes. We run courses regularly and you can find all our upcoming dates on our public course page.

How many people will attend?
Our courses are kept small to ensure a premium experience.

How should I prepare for the course?
The only preparation required is to read the Scrum Guide. We provide a range of free additional resources to help you learn more in advance if you wish.

I'm not sure if I have enough experience to take the course. What should I do?
Email us at Support@TheScrumMaster.co.uk and we will advise you.

Can I claim PMI PDU credits for attending the course?
Yes. You can claim 14 PDU's for attending a course.

Do I need to pay VAT?
It depends where you live. If you are outside the UK then usually not! Find out more.

Do you offer discounts?
We usually offer discounts for group bookings, not for profit organisations and hardship cases. Find out more at our Discounts page.

Can I pay via credit/debit card?
Yes. Please select the 'Register now and pay via Credit Card' option when you register.

Can I register now and pay via invoice later?
Yes. Please select the 'Register now and pay later via Invoice' option when you register.

Where can I find more answers to common questions?
Visit our full FAQ page for more answers to frequently asked questions.

Where can I contact the trainer with further questions?
You can email us at Support@TheScrumMaster.co.uk

About The Trainer

Simon Kneafsey is a Professional Scrum Trainer with Scrum.org & TheScrumMaster.co.uk. He is on a mission to simplify Scrum for 1 million people. He has already helped 10,000+ people through in-person training. His learning resources at TheScrumMaster.co.uk have helped a further 250,000+ people. He can help you too!

Simon’s courses come highly recommended with 500+ personal LinkedIn recommendations.  He is 5 star rated on Trustpilot & Google. His clients include Google, NASA, the United Nations, Toyota, Coca Cola, Microsoft, Roche, GSK and many, many more. 

Simon has 20+ years of industry experience and has been using Scrum since 2005. He led the development of the Times newspaper iPad app and Dailymail.co.uk. 

He is one of only a few Scrum trainers globally able to offer the full range of Scrum.org courses. He trains and coaches Scrum Masters, Product Owners, Developers and organisations in their transition to Scrum and Agile. 

Simon is based in London, UK and offers Scrum training courses with certification all over the world. He is happy to provide private training, coaching and consulting for organisations.

Please get in touch to find out more. You can also book a free online consultation with Simon to discuss your needs.

Contact Simon:

Phone:      +44 7547 341 301
Email:       Support@TheScrumMaster.co.uk
Website:   TheScrumMaster.co.uk
LinkedIn:   LinkedIn.com/in/SimonKneafsey

 This will be a Live Virtual Remote/Online Course. Find out more about our online courses.

Course hours are listed further up this page.

Full details on how to participate will be sent to you by email shortly before the class.

Live Virtual Course Requirements:
– Computer with an internet connection, Microphone, Speakers & Webcam
– Free install of Zoom
– We can assist you with the set-up on the days before the class if required.
– The trainer will be available for 30 minutes each day before the course starts to offer any technical assistance required.