What makes a product valuable?
A product is valuable when using it helps a person achieve something that they want to achieve, some positive outcome that they desire.
More specifically, a positive outcome is an experience that helps to make a person’s life better. Positive outcomes help people to achieve, at the simplest level, basic needs for living, such as food, safety, and shelter.
At higher levels, positive outcomes help people to achieve their goals, whether personal or professional. Positive outcomes can create new opportunities for people, or they may help people take advantage of existing opportunities. A product that enables positive outcomes helps people to achieve things that they could not otherwise achieve.
Outcomes are sometimes discussed in terms of jobs to be done, an analytical approach based on the idea that people use products and services in order to achieve goals and objectives, resolve and avoid problems, and to make progress in their lives. Broadly speaking, we call these things that people want to achieve their desired outcomes. When they achieve these things we simply call them outcomes.
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