Deliver Value Installment #1: Definition of Value (DoV)

Dave West is quoted in this article about value.

"Value is a subjective measure.  Therefore, it is not how I define it that matters, but ultimately the person and organization that I wish to bring value to that are relevant.

For example, it would be easy to describe the outcome of a sale (happy customer, rich seller, etc.), but ultimately you have to ask why is the person buying that thing – what is the value they want to receive? Also, what value does the seller achieve – why are they selling this thing rather than doing something else?  It is a complex question – so ultimately, I say the value is something defined by the individual that describes the outcome of the event."